Year
2023
Client
Perficient Partners
Category
Product Design
Product Duration
6-7 Weeks
Insurance processes can be complex and overwhelming for users, often leading to confusion, frustration, and inadequate coverage. There is a need for a solution that simplifies these processes, integrates diverse services, and provides comprehensive support throughout the insurance journey.
Complex Insurance Processes: Users find insurance jargon and procedures difficult to understand.
Disjointed Services: Medical and insurance services are often not integrated, leading to fragmented user experiences.
Inefficient Claim Assistance: Users struggle with claim filing and processing due to lack of clear guidance and support.
Lack of Personalization: Users need personalized solutions tailored to their specific needs and circumstances.
Limited Access to Expertise: Users often lack access to expert advice and support when needed.
Primary Research:
User Interviews: Conducted in-depth interviews with current and potential users to understand their pain points and needs.
Surveys: Distributed surveys to gather quantitative data on user experiences and preferences.
Usability Testing: Performed usability testing on existing insurance apps to identify common issues and areas for improvement.
Secondary Research
Market Analysis: Analyzed market trends and competitor offerings to identify gaps and opportunities.
Industry Reports: Reviewed industry reports on insurance technology and user behavior.
Academic Research: Studied academic papers on user experience and insurance technology.
User-Centric Design is Crucial: Users need an intuitive, easy-to-navigate interface.
Integration Enhances Experience: Seamless integration of services significantly improves user satisfaction.
Personalization is Key: Personalized recommendations and support are highly valued by users.
AI Can Simplify Complex Processes: AI-driven features can make complex insurance processes more manageable for users.
Access to Expertise is Valuable: Providing access to professional advice enhances user confidence and satisfaction.
