Year
2022
Client
PAPABO
Category
Web Design
Product Duration
2-3 Weeks
The primary challenge of this project was to create a modern, user-friendly, and visually appealing website that would attract and retain customers. The existing website lacked a clear hierarchy of information, and the navigation was confusing, making it difficult for customers to find what they were looking for. The website's UI was outdated and did not reflect the professionalism of Papabo's services.
Research & Analysis:
We began by conducting thorough research and analysis of the existing website's performance, including an examination of customer behavior, competitor analysis, and customer feedback. We also created user personas to guide the redesign process.
Information Architecture & Navigation:
Based on our research and analysis, we reorganized the website's information architecture and navigation to make it more user-friendly and intuitive. We simplified the menu structure, grouped services into categories, and created a clear hierarchy of information. This was achieved by:
Reorganizing the website structure and grouping services under main categories to create a clear hierarchy of information.
Simplifying the menu structure and navigation, making it easier for users to find what they're looking for.
Providing clear CTAs on every page to guide users towards making an inquiry.
We created a modern and professional UI design that reflected Papabo's services' professionalism. We used a color scheme of yellow and Black(which is the brand color for papabo), creating a clean and fresh look. We incorporated high-quality images to showcase their services' quality and used clear typography for ease of reading. This was achieved by:
Creating a modern and professional design that reflects the company's brand values and identity.
Choosing a color scheme that is aesthetically pleasing and easy on the eyes, creating a clean and fresh look.
Incorporating high-quality images to showcase the company's services' quality and attention to detail.
Using clear typography that is easy to read and emphasizes the website's content.
We focused on improving the UX design to ensure that customers had a seamless and enjoyable experience when using the website. We optimized the loading speed, made the website responsive, and improved the accessibility. We also added a chatbot feature to allow customers to ask questions and get instant responses. This was achieved by:
Optimizing the loading speed, ensuring that the website is fast and responsive.
Making the website responsive to ensure that it works well on different devices, including desktops, tablets, and mobile phones.
Improving accessibility by providing clear and descriptive ALT tags for images and ensuring that the website is compatible with screen readers.
Adding a chatbot feature that allows customers to ask questions and get instant responses, improving engagement and providing a better user experience.
